He said Ballard Designs has been looking at expanding and renovating its retail locations. “We have been a very successful business for 40 years, even before COVID,” Milanese said. Milanese said Ballard Designs has seen an increase in business but has been doing well for decades. The new Ballard Designs store will dedicate about 1,000 square feet to showcase its outdoor furniture and decor. The home furnishings and décor industry has benefited from the impact of people working from home because of the COVID-19 pandemic that began in March 2020. Milanese said Ballard Designs has 16 locations with the closest to Jacksonville in Tampa. In 2017, QVC bought Ballard, the sister brands and HSN and re-branded as Qurate Retail Group. In 2007, Cornerstone became part of Home Shopping Network Inc. In 1997, it joined Cornerstone Brands, which includes Frontgate, Garnet Hill and Grandin Road. It began expanding into stores about 15 years ago, and Jacksonville was one of its first. Milanese said Ballard Designs started as a catalog company and created an online presence.
He said Ballard Designs will work with a new layout and fixtures “while staying relevant and sharing a more evolved space, much like our clients do with their own homes.” “Moving gives us the opportunity to show our product in a new way.” “The existing store has been in the same space for close to 15 years,” he said. He said the move will coincide with the lease expiration. Johns Town Center store “has been a really great location.” The Shopping Center Group partner and Senior Vice President Stephanie McCullough and Vice President Kelly Pulignano represented The Markets at Town Center landlord, Hines, in the lease deal. Milanese declined to disclose the renovation cost but said it would a multimillion-dollar project.īallard Designs said it signed a lease to renovate the closed Blackfinn Ameripub at 4840 Big Island Drive in The Markets at Town Center. The Blackfinn space at 4840 Big Island Drive will be renovated into a 12,000-square-foot store that will allow Ballard Designs to dedicate about 1,000 square feet to showcase its outdoor furniture and decor, he said. 8 that Ballard Designs will move from about 9,000 square feet it leases at 10275 Buckhead Branch Drive, No.
Now they’ll get to see even more product, in a new setting and still with our exceptional standards of excellence,” said Dominic Milanese Jr., senior director of retail for Ballard Designs. “The Jacksonville market has always been a very popular market for our guests. The Atlanta-based home-decor furnishings, design and accessories store intends to renovate the closed restaurant in 2022 and open in the first quarter of 2023.
Ballard Designs signed a lease to convert the former Blackfinn Ameripub in The Markets at Town Center, relocating from an inline space at the nearby St.